| Search Tactics of Web Users in Searching for Texts,
Graphics, Known Items and Subjects: A Search Simulation Study
Research Grant Report and Contributed Papers Session Wednesday,
February 12, 1997, 2:00pm - 3:30pm
This study examines the search tactics used by Web users to start their
searches and deal with search problems such as too many postings and no relevant
postings. Four search topics were developed to allow for comparison of search
tactics used in four types of searches. The tactics analyzed include search
statements, number of search statements, starting points, and tactics to solve
the two search problems mentioned above. Search statements were searched in Alta
Vista to determine their success and their nature was analyzed. With regard to
the tactics used to address search problems, t-tests and chi-square tests found
no difference between searches for texts and searches for graphic information,
and between known-item searches and subject searches. Some of the Web users'
search tactics were similar to those for online searching or online catalog
searches, but several tactics were unique to Web searching.
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