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Madame C.J. Walker (Sarah
Breedlove, 1867-1919)
beauty culturist,
entrepreneur, philanthropist
Courtesy of the Walker Company
- Have students interview several barbers and hair
stylists in their communities. They should find out how and why these
people got involved in the beauty culture business. They should also
find out if these people are aware of Mme. Walker and her trailblazing
in this industry.
- Have students look through several fashion
magazines and find the various types of hair care products available
on the market presently. Have them write a description of three different
hair treatments. They should look at texture, length, color and design.
Have students cut some pictures out and make a hair collage.
- Have students research various hair styles
from Africa. Mme. Walker wanted to develop a product that "improved
the texture of Black people's hair." Have a discussion about why she
felt that people needed to improve their hair. How do the different
ethnic groups in the African Diaspora deal creatively with hair texture?
What ways do they embellish their hair?
- Have a discussion about the standards
of beauty that are promoted by American and European culture. What are
those standards? How have these standards affected the way African Americans
see themselves? How are these standards promoted?
- Mme. Walker also promoted good hygiene
as part of her program on good appearance. Have a classroom discussion
on the merits of good dental health, diet and nutrition. Have students
find an article on some aspect of hygiene in a magazine, such as Essence
, then ask them to do a report on the subject.
- Mme. Walker loved to wear big fancy hats and drove a fancy car. Have
a contest to see who can draw the best picture of Mme. CJ Walker or
her car.
- One of the products developed by Mme.
Walker was her "wonderful hair grower". Have students research advertisements
in magazines that make similar claims. Have a classroom discussion on
whether or not students believe these products deliver what they promise.
What are the consequences a company faces when they make false claims
about their products?
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