Frequently
Asked Questions
How can a Community Network
get initial support and funding?
by Angela Napili
Lists and guides to potential CN funding sources include:
Unable to appeal to a long track record, a start-up CN faces special fund-raising
challenges. But there are several steps new CNs can take to make
their fund-raising more effective:
-
Don't ask for "contributions" -- Instead, frame your requests
in terms of "investment" in the community, and report outcomes as a "return
on investment," says the Missouri
Express Resource Guide. In a similar vein, HUD Neighborhood Network's
document "How to Plan for
Sustainability" says to let potential funders know "what's in
it for them."
-
Don't think only in terms of monetary funding. Some of a CN's most
important support can come from volunteers and in-kind contributions. CTCNet's
Start-up Manual reminds us that a large donation of computers or a
substantial commitment of volunteer hours can save the CN a great deal
of money. But be careful, the manual warns, not to accept outdated
or low-quality equipment unless you are sure you can actually use it.
-
Let the potential funder know the specific ways they can help you.
The Missouri Express Guide says not to ask for general support; instead,
say something like: "We need 2 desk chairs for our public workstations
at the senior center."
-
Try to get multiyear commitments of support, the HUD document
says. Not only does this help ensure sustainability, it also makes fundraising
easier, because funders like organizations that look like they'll be around
a while. It also helps to get this multiyear commitment in writing,
and from a rich source, suggests Laura Weinbaum of Philadelphia's CN, LibertyNet,
in a 1998 Connections profile.
When I asked Weinbaum what economic advice she would give to other CNs,
she said, "Get a long-term commitment, in writing, from a significant funder
-- government, a university, a foundation, a large nonprofit. This
should happen before the CN even starts."
-
"Don't put all your eggs in one basket." Seek support from
at least three different kinds of sources, advises the HUD document.
Everyone knows that nonprofits, government, and foundations are potential
sources, but the community's churches, schools, businesses, and media organizations
should be considered as well. This variety of partnerships
will increase participation from a wider segment of the community, and
will also create a diverse "reservoir of expertise" that the
CN can draw on later.
-
Allow many community members to help in small ways. This raises
local awareness of the CN, and increases the number of people who have
"invested" in the project. The CTC-Net Startup Manual suggests
these possibilities:
-
A supermarket can match a percentage of participating shoppers' purchases.
-
A restaurant can donate a percentage of its revenue from a designated CN
day.
-
Donation boxes can be placed by cash registers in local stores, especially
computer software stores.
-
A community fund-raising event, while it might require more effort
than it is worth financially, is a fun way publicize the CN in the community.
-
Consider the possibility of charging for some of your services. In
a 1998 speech, Andy
Carvin of the Corporation for Public Broadcasting suggests that the
fear of commercialization may be what keeps some CNs from surviving economically.
LibertyNet's Weinbaum advises: "Have a few services you do well, and that
you can charge top dollar for." This comment might scare those
committed to free service, but while LibertyNet charges $100/hour for internet
consulting to businesses, its nonprofit fees are modest. Other
possibilities include reasonable user rates, charging on a sliding scale,
and charging internet fees to businesses.
But even before the CN begins asking for funds, it needs to develop a budget.
CTC-Net's Startup Manual features
a very detailed guide on how to do this, right down to what kinds of formulas
you ought to be using on your spreadsheet. It also gives advice
on how to include anticipated in-kind contributions of goods and volunteer
work, helping you plan your funding needs. Although the advice was
written for CTCs, its checklist of start-up and operating expenses can
be useful for CNs generally. It also gives a list of suggested fields
for your own database of potential funders.
Missouri
Express Resource Guides contain a detailed checklist of expenses
("deadbolt on door," "toilet paper"), as well as instructions
for accessing a real CN's financial statement (from National Capital Free-Net).
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