ICOS Presents:

"The Base of the Pyramid: Theoretical and Practical Implications"

Professor Ted London

William Davidson Institute, Ross School of Business

February 24, 2006

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Accompanying Slides - Start time given in (HH:MM:SS) Back to the ICOS Home Page

Introduction (00:00:00)

Title Slide (00:02:55)

Strange Bedfellows (00:07:03)

Business Imperative: The Quest for Growth (00:09:54)

Global Pyramid (00:11:06)

BOP: More Than Meets the Eye (00:14:02)

Sample of MNC Experiments at the BOP (00:16:05)

BoP: Reconsidering Conventional Wisdom (00:17:49)

Two Perspectives: Whose Reality Counts? (00:18:57)

Theoretical Implications (00:22:10)

Reinventing Strategies for Emerging Markets (00:23:56)

The Base of the Pyramid: New Challenges (00:24:33)

Research Questions (00:28:55)

Study Design (00:29:18)

Conventional Wisdom: Global Strategy (00:30:31)

Conventional Wisdom: Emerging Market Strategy (00:31:51)

A New Capability for the BOP: Social Embeddedness (00:33:41)

Implications for Theory (00:36:22)

Implications for Corporations (00:37:30)

Beyond "Stepping Stone" Growth (00:38:06)

Reaching the BOP (00:38:20)

Chalkboard (00:40:35)

Static Relationship between Capabilities and Performance (00:42:14)

A Model of Change & Growth (00:42:38)

Study: Company Information (00:43:37)

Findings: Initiative Performance (00:44:31)

Reaching Lower Down the Pyramid (00:47:09)

Making Money off the Backs of the Poor? (00:50:15)

Video: January 2006 (00:51:21)

Video Screenshot (00:55:42)

Video: January 2006 (01:05:45)

Beyond "Selling Stuff to the Poor" (01:22:56)

New Challenges to Consider (01:24:57)

Base of Pyramid Initiative (01:27:49)

BoP: Practical (01:28:47)

Presentations of Tile (01:29:13)

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