ICOS Presents:

"A Theory of Fringe Stakeholder-Driven Innovation"

Professor Stuart Hart

Cornell University, The Johnson Graduate School of Management

September 22, 2006

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Accompanying Slides - Start time given in (HH:MM:SS) Back to the ICOS Home Page

Introduction (00:00:00)

Title Slide (00:02:36)

What is the “Base of the Pyramid”? (00:04:04)

Many Companies are beginning to experiment with the BOP (00:12:47)

Growing Momentum in the BOP Space (00:13:46)

Base of the Pyramid Learning Lab (00:15:36)

BOP Learning Laboratory (00:15:54)

Partners (00:18:13)

BOP Research Design (00:18:51)

BOP Cases Examined (00:21:38)

Two Complementary Strategies (00:22:28)

Quote – Prahalad (00:27:19)

Existing Theory Does not Explain this Phenomenon (00:59:21)

Stakeholder Literature (00:59:33)

Innovation Literature (01:01:57)

IB Literature (01:04:18)

Questions (01:05:25)

The Base of the Pyramid (01:06:24)

Theoretical Model (01:06:47)

The Impact of Multinational Strategy (01:10:30)

BoP Entry (01:14:30)

Succeeding in the BoP (01:19:49)

Predictors of Successful Innovation for the BoP (01:20:22)

Future Research (01:24:51)

Presentation of Tile (01:25:53)

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