Introduction (00:00:00)
Talk Outline (00:02:29)
The political blogs (00:02:49)
Political blogs gaining in importance (00:03:04)
Related research on political blogs (00:03:48)
Calling all political blogs (00:05:20)
The larger political blogosphere (00:06:09)
Indegree distributions for political blogs (00:08:06)
Different rankings produce similar a-lists (00:08:45)
Top 20 liberal blogs (00:10:30)
Top 20 conservative blogs (00:11:28)
Methodology for detailed study of A-list blogs (00:11:54)
Network of A-List blogs (00:12:36)
Notable examples of blogs breaking a story (00:13:10)
Liberals and conservatives differ in the topics they discuss (00:14:36)
Political blogs as echo chambers (00:15:24)
Network of phrases found on the same blogs (00:17:00)
Political figures being discussed (00:19:56)
Mainstream media (00:20:51)
Mainstream media bias (00:21:38)
Insights from the political blogosphere (00:22:07)
Trying to bridge the divide (00:23:19)
The dynamics of viral marketing (00:36:50)
Using online networks for viral marketing (00:37:07)
The dynamics of viral marketing – Outline (00:38:50)
Information diffusion (00:39:30)
Motivation for viral marketing (00:40:03)
The web savvy consumer and personalized recommendations (00:41:09)
Is there still room for viral marketing? (00:42:04)
Incentivised viral marketing (00:42:25)
Product recommendation network (00:43:20)
The data (00:44:09)
Summary statistics by product group (00:44:34)
Viral marketing program not spreading virally (00:46:01)
Medical study guide recommendation network (00:47:33)
Measuring cascade sizes (00:48:19)
Cascades for DVDs (00:48:50)
Simple mode of propagating recommendations (00:49:13)
Simple mode of propagating recommendations (cont.) (00:49:56)
Participation level by individual (00:50:44)
Network effects (00:51:19)
Does receiving more recommendations increase the likelihood of buying? (00:51:27)
Does sending more recommendations influence more purchases? (00:58:01)
The probability that the sender gets a credit (00:59:42)
Multiple recommendations between two individuals (00:59:58)
Recommendation success by book category (01:04:39)
Professional and organized contexts (01:05:33)
Examples of communities (01:08:13)
Network diagram (01:09:49)
Examples of communities (01:10:08)
Telling the world vs. telling your friends (01:11:44)
Anime DVDs (01:13:55)
Regressing on product characteristics (01:14:49)
Marketing in the long tail (01:15:54)
The long tail of successful recommendations (01:16:31)
Conclusions (01:17:29)
Overall Observations (01:19:27)
Thanks! (01:19:44)
Questions (01:20:11)
Presentation of Tile (01:24:37)
