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Event Details

Title: Guest Lecture:
"Going Global: The New Social, Economic, and Political Life of Standardization"
Time: Noon-1:30 PM
Date: Tue, December 11, 2007
Location: Ehrlicher Room, 411 West Hall
Speakers: Carl Cargill
Description: Carl Cargill, director of standards for Sun Microsystems, says that standards have traditionally been described as mind-glazingly dull and have been associated primarily with technology -- helping to stabilize technology so that new innovation can occur on top of a standardized technical base. In the past 10 years, however, standardization has escaped this narrow definition, and is now being used in marketing warfare, in the creation of national and regional industrial policies, and in the reshaping of society into "have and have not" camps. This art (not yet a discipline) is being increasingly used by governments, NGOs, trading bloc,s and social advocates to redress real and imagined grievances, manage the marketplace, and change society. The presentation will look at standardization as an unplanned change agent, and will propose new areas where the Brownian lurching will take this largely misunderstood activity. Cargill's visit is sponsored by the SI specialization in Information Policy and the Collaboratory for Research on Electronic Work. All are welcome.

Cargill is responsible for Sun's standardization strategies, activities, and portfolio. He has been involved in this activity (standardization) for nearly 20 years, and has written two books (Information Technology Standardization: Theory, Process, and Organizations and Open Systems Standardization: A Business Approach), several chapters in other books on the subject, and the "Standards" entry in the Van Nostrand Reinhold Encyclopedia of Computer Science. He was the editor-in-chief of StandardView, the Association of Computing Machinery's journal of standardization, and has written scores of articles on the subject of standardization and its business and strategic applications.
Sponsor: School of Information
Contact: Steven Jackson
E-Mail: sjackso@umich.,edu
Type of event: Lecture
Of interest to: Staff   SI Students   Alumni   Faculty   SI Affiliates   UM Community  

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