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Home > MSI Degree > Course Catalogue > Course Description
SI 534: Theories of Social Influence
This course introduces the major theories of social influence in psychology and economics so that you may become a better decision architect and an effective leader. In this course, you will learn why and under what conditions an individual's thoughts and actions can be influenced by those around them. You will touch on related theoretical ground in economics and in psychology but focus heavily on the empirical findings and how they can be applied. The primary goal of this course is to realize a detailed picture of the traditional and contemporary thinking on this topic as it is addressed in economics and in social psychology and to have you apply the tools of influence from day one. But, over the course of the semester, you will learn that social influence is one of the most pervasive and powerful mechanisms in your design tool-box, whether you are designing a new information system or managing a team. Class meetings include a mixture of lecture and exposition through the use of experiments so that you can see and test some of the theories of social influence first hand. Throughout the course, the emphasis is on understanding (not on math). You will gain an understanding of the basic theories and research findings and their application to the design of information systems, social computing, E-communities, and the everyday problems faced in management and leadership positions.
Credits: 3
Term offered: Fall
Home > MSI Degree > Course Catalogue > Course Description
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