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Virtual Universities


Aired November 14 and 15, 1998

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This is Internet On The Air. I'm Joan Silvi. What will the university look like in the future? Details in a moment.

Funding Credit: Internet On The Air is a production of the University of Michigan School of Information and Michigan radio, made possible by a grant from the W.K. Kellogg Foundation.

For many people, college brings to mind images of tree-lined campuses populated by large stately buildings. But many observers of higher education see the physical location of a campus and its traditional division into academic disciplines becoming less important in the future.

Michael Gibbons is the Secretary General of the Association of Commonwealth Universities, a group that includes nearly all universities in Britain and its former colonies. Gibbons sees students demanding education that favors skills and lifelong learning over traditional majors, like history and biology. At the same time, technologies like the Internet can deliver knowledge in new ways, reaching students outside the classroom.

Gibbons sees the emergence of new players like corporate universities as one signal of change. In the United Kingdom, British Aerospace, one of the country's largest employers, opened its own university this spring. By reconfiguring courses from existing providers, British Aerospace developed a customized curriculum for its 47,000 employees, from the high school level to Ph.Ds. Similar examples in the United States include Motorola University and the Michigan Virtual Automotive College.

Gibbons sees corporate universities responding to growing demands for specialized knowledge. As technology makes it easier to deliver knowledge when and where it is needed, Gibbons expects that lines between universities and other large institutions will blur. Whatever future universities look like, Gibbons says students of all ages are likely to find far more options, in terms of both venues and curriculum.

Learn more about virtual universities and listen to an interview with Michael Gibbons by visiting our Web site at www.iota.org. For Internet On The Air, I'm Joan Silvi.


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Related Links


For further information, try these Web sites:

  • Visit the Web site for the Association of Commonwealth Universities.
  • British Aerospace has opened the British Aerospace Virtual University, which involves "the development of long-term partnerships with universities and other academic and research organisations."
    Read their press release.
  • Governor John Engler and the Michigan Jobs Commission, along with several major industries, are creating Michigan Virtual University, which focuses on preparation, continuing education, and training of the workforce.
  • The State of Michigan, in conjunction with Michigan State University, the University of Michigan, other Michigan colleges and universities, and the auto industry, formed the Michigan Virtual Automotive College, to "ensure an efficient and effective educational response to the rapidly changing needs of Michigan's leading industry."
  • Read the Virtual University Gazette to learn about opportunities for distance learning programs - in both academia and business.
  • If you're considering an on-line education, the Consumer's Guide to Choosing College Courses on the Internet can be a valuable resource for finding the institution and courses that are right for you.
  • How to get Higher Education via the Internet is targeted towards working professionals seeking to continue their education.
  • Find an extensive list of colleges and universities that offer distance learning programs on this Yahoo! page.
    Here are two examples:
    • Michigan State University offers a Virtual University program "to offer instruction without the time and place constraints of traditional university programs."
    • University of Maryland University College has an extensive distance learning program. They offer Bachelor's degrees in 13 area, and Master's degrees in 5. Their courses offer interactive instruction - without setting foot in a classroom.
  • Visit the Virtual University - Living Lectures Project, at the Vienna University of Economics and Business Administration. They support "the usage of new media for teaching and research."
  • One example of a non-traditional virtual university is this site, the Virtual University for Small and Medium Sized Enterprises, which offers courses for "entrepreneurs [to] learn about using the Internet to start and grow profitable businesses."

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The Interview


Use the RealAudio Player to listen in as IOTA talks with Michael Gibbons.

This IOTA interview took place in May 1998


What is the major trends driving the growth of distance independent education?

Two things are happening that we need to keep in mind. The cost is forcing people to think differently. But there is a deeper issue going on than cost that has to do with the shifting values amongst students for higher eduction. What they want out if it is different from what I had when I went to university. It's far more customer oriented. They want a range of skills, not a specialty...And they're voting to go to places that can give flexible products for their needs. And among those flexible products is the ability to put some of the material on a video, or the Internet or CD-ROM or whatever it might be."

The British Open University is one of the most successful distance independent institutions in the world. Can that model be replicated?

Can distance independent education replace the physical learning environment?

How are traditional boundaries blurring for universities?

Can you provide a good example of a new virtual University model?

I was at the launching of the [British Aerospace Virtual University] in London last week. And the President of the company said, "we have a company $60 billion turnover and we have 47,000 students." And you think well what is that? He is looking at his human capital, staff, as students. The market for aircraft is changing all the time, the skills you need to build an airplane, finance and airplane and market an airplane are changing all the time. All of those staff need life-long learning. Having dispaired of anybody else doing it, they've done it themselves. They've set up the British Aerospace Virtual University. And what it does is it provides for those 47,000 staff or students, however you look at them, a package of learning that could go from high school to Ph.D. and on. And they do this by culling courses from existing higher education providers. And they weld them in the combination together that you want..."

What lead to the formation of the British Aerospace Virtual University?

What do you think will happen to traditional universities if corportate university models take off?

Technology and other social changes that are creating, and being created by, new environments

What are some of the main ideas behind these changes?

I think it is the market like phenomenon of supply and demand for specialized knowledge which is dynamic and pulling the whole thing forward. It's not going to go away. It's an impossible environment for anyone who wants to be slightly ivory towerish. So universities that maintain that position will be completely left out. Now if we just push that a bit, thinking about the ideas Robert Reich has. He wrote this very interesting book on work. He wants us to start thinking not about physicists, chemists and economists. But about problems identifiers, problem solvers and problem brokers. Now think if you were a university president. You're thinking that may be right. Now what on earth do you do?..."

How have universities been responding in Britain?

What is the situation like for universities in the Third World?

What kinds of models for distance independent educations show promise in the Third World?

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Last Updated March 29, 1999