Online AuctionsAired April 17 and 18, 1999 Listen to the show.
Related LinksFor further information, try these Web sites:
You can find an auction to visit, list someone else's auction, or register your own at Auction City. IOTA talked with Michael Wellman, professor of computer science at the University of
Michigan This IOTA interview took place in March 1999. We had been building auction technology for some time...And we thought why not take the
stuff that we had been building and put it on the Net? Both for ourselves and to make it
available to others. As we were doing it we started seeing some auction activity emerging...We were aware of
OnSale.com, which was used to auction off remaindered computer goods. One of our ideas on
getting this out there was that maybe disinterested 3rd parties should be running Internet
auctions. It was just a few weeks before we were about to release our system that we
noticed eBay had gotten a foothold and was doing something fairly similar. In addition to our motivation of providing a model of the neutral 3rd party auction, we
were also interested in showing that there's more than one way to run an auction.
Everybody has the stereotypical view of auctions as one of several scenarios. Either the
well dressed person at the big podium with a gavel with fine art raising the bids or maybe
some fast talking person and cattle streaming by. But those are only stereotypes. The
kinds of of things that constitute auctions are actually much broader. Basically, any kind of process where the parties that might be interested in making a
deal will present some kind of indication of the kinds of deals they are willing to
participate in. As a result of those indications the auctioneer will reveal some
information, say what the going price might be at some time. And eventually, as the result
of some further bids or offers that the participants submit, they will reach some
conclusion as to what the deal is. By that definition, something like a stock market
trading pit is an auction. Sealed bid procedures that are very common in some forms of
contracting are also forms of auctions. We wanted to provide a platform where people could
try out whatever form of auction seemed right for their circumstances. Economists have studied auctions for a long period of time. And to summarize quite a
large body of interesting work, the main conclusion is that one size doesn't fit all. And
actually what action is appropriate depends a lot on the circumstances. It wasn't clear to us what kind of auction right kind for the Internet. And in fact we
thought there wasn't one right kind. But we thought the natural development of companies
running auctions on the Internet would be to put up the first thing the lay person thinks
of as an auction. And in fact, that's what has happened in the consumer oriented market. How did people react to AuctionBot? It took us a little while before we provided a streamlined auction creation button that
let people bypass most of those options. And that is by far the most popular choice. Nevertheless, the configurability is something that we have, for our research
interests, pushed on the most. For special customized markets, it may very well be worth
spending a few hours to figuring out what are the right rules and incentives. And if a
market is important enough and repeated enough and the stakes are high enough, then the
traders will also care that the rules are right and will be willing to invest the time in
learning the rules and tailoring their strategies to those rules. What are some examples of specialized
auctions? What makes auctions so popular on the
Internet? By anyone's measure, the fraction of transactions that occur by auction as opposed to
fixed price schemes on the Internet is much higher than in the world as a whole. The thing that auctions provide is dynamic pricing...The fixed price system is very
inflexible. If it turns out that the seller is wrong about that price then some major
opportunities have been missed. So a dynamic pricing scheme lets the uncertainty about who
is willing to do what be determined by a process. In the non-Internet world it's fairly complicated to organize an auction. You've got to
get everyone who might be interested in one place or together at the same time, say on the
phone. Of course, that's what the Internet lets you do. Just by being a network it lets
people who are in different places interact together. What I think is even a more
significant advantage is that it lets people who are on different schedules interact
together... What kinds of transactions have you
seen on Auctionbot? What are some examples of ways your
research could help people in consumer auctions? Say you want to buy something like a computer monitor. You can go to various auction
sites and bid on a computer monitor. But actually there are auctions for 20 computer
monitors at any one time. Not just at one site, but at many other sites. How should a
participant coordinate their behavior? Should you bid in one auction and go away and see
what happens? Or should you monitor several at once? You want to be careful not to have
bids outstanding in more than one that could potentially win. You probably don't want two
monitors. But maybe sometimes it is worth taking that risk. So either finding new
mechanisms that can somehow coordinate multiple auctions at once, or providing more
decision support to traders is a very important issue. Can someone from outside still set up an
auction on AuctionBot? Yes...The reason that we don't have a lot of people doing it is that if you want to
sell something you want to go where the buyers are and if you want to buy something you
want to go where the sellers are and there is this threshold affect. What it would be good for is if someone whats to hold a private auction. If they have
some community that wants to participate and they can handle the publicity. Were you surprised at the sucess of eBay?
What we like to say is that since we anticipated in 1995 when there was no Internet
auction activity that this would be a huge deal we were able to capture 1/10,000 of 1
percent of the market share. Actually, we do think we were right about that. So we're not really suprized that its
become a big deal. The fact that it's so fast and the fact that the market capitalizations
in the stock market are rather eyebrow raising has suprised us. But the fact that auctions
have turned out to be a major mode of commerce is not a surprise. What types of markets are good for
Internet auctions? This is probably going with conventional wisdom now adays. The major sector of
extension is going to be in the business to business area. That's an area in which it will
make sense to have more customized market rules that maybe match the practices of
particular industries... How dramatically has the Internet
increased the popularity of auctions? Do you do experiments with automated
trading agents on AuctionBot? Please direct questions or comments to iota.webmaster@umich.edu. Last Updated April 9, 1999 |
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