MOCHI Reading Series: Emotional Design by Don Norman 6:00pm Wednesday, September 29, 2004 411 West Hall (Ehrlicher Room) directions... Join us for what should be an interesting discussion.

Everyone is welcome to attend this event. Even if you only read part of the book, please still come, as the discussion should go beyond the material covered in the book, and be applicable to many areas of interest.

Description (From the publisher's web site):
Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, a fact fans of Don Norman's classic The Design of Everyday Things cannot afford to ignore. In recent years, the design community has focused on making products easier to use. But as Norman demonstrates in his new book, design experts have vastly underestimated the role of emotion on our experience of everyday objects.
Emotional Design analyzes the influence of this deceptively simple idea, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches to the impact of emotion on the everyday objects of tomorrow. In the future, will inanimate objects respond to human emotions? Is it possible to create emotional robots?

Related material on the topic:

- The official Don Norman website.

- Don Norman's keynote presentation at the
O'Reilly Emerging Technology Conference held in San Diego, California,
February 12, 2004

Related books:

Here is an Amazon link to the Emotional Design (December 2003) book.

If you'd like to send additional related material to the mailing list, please send it in an email to Dan, and he can send it out to the group.