Abstract:  Web 2.0, social media, Marketing 2.0, Enterprise 2.0, communities, transparency, virtual worlds, social graphs???  Like most new trends, there's no shortage of buzz words, but there's a big gap between the enthusiasm for this "new media" and what it means to a business.  This sessions will try to address the following fundamental questions designed to inform a business on how to get started: - What is Social Media? - What is Social Media Strategy? - Why does it matter to a business? - Who are the "influencers" who make these social spaces thrive? - How do you measure it? - What is the social graph...and why should I care?

About the Speaker

Sean O'Driscoll is a 15 year Microsoft veteran who recently left to form his own strategy consulting business focused on Social Media, community and influencer initiatives. In his most recent role at Microsoft, he was the general manager of community support services, where for the past 5 years he was responsible for leading the Web 2.0 strategy across Help and Support, focused on influencer engagement, user generated content, and integration with customer listening systems.  For a bit more, visit his blog here: http://www.communitygrouptherapy.com