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Announcements: Next meetings: Sean O'Driscoll: Social Media: If you could only leverage what your customers know March 31st, 7:30pm |
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Tailoring Preventive Health Information to Specific Needs and Interests of the User
Dr. Victor Strecher
University of Michigan School of Public Health
home page
7:00pm
Wednesday, May 8, 2002
411 West Hall (Ehrlicher Room) directions...
Using the Internet and other advanced technologies to tailor messages to the specific needs and interests of the user allows us to deliver preventive health programs to more people, more effectively, and at lower cost. This presentation will:
- Provide a basic overview of approaches to tailoring
- Discuss research results of tailored intervention trials
- Show examples of these technologies in real-world settings
