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| Flatiron Building - home of Henry Holt BYR |
Jennifer L. Balaco
Henry Holt Books for Young Readers [Web site]
New York,
NY
USA
Summer
2008
Email
Henry Holt Books for Young Readers is known for publishing quality picture books, chapter books, and novels for preschoolers through young adults. Our list includes the classic picture books Tikki Tikki Tembo and Brown Bear, Brown Bear, What Do You See?; Caldecott Honor Winners In the Small, Small Pond and Hondo and Fabian; and National Book Award Winner When Zachary Beaver Came to Town. Our award winning authors and illustrators include Melvin Burgess, Eric Carle, Bryan Collier, Denise Fleming, Nikki Giovanni, Kimberly Willis Holt, Laurie Keller, Bill Martin Jr., and Peter McCarty. (http://us.macmillan.com/Content.aspx?publisher=holtbyr&id=375, 8.26.08)
Project Objectives
- Create and distribute media mailings, press releases, and weekly departmental reports
- Create an effective system to identify, store, and retrieve media files, clips, and author photos
- Help build relationships between individuals such as reviewers, librarians, and school media specialists and Holt BYR
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Learning Objectives
- Build skills for effective consumer and media marketing communication
- Enhance knowledge of the publishing industry and the wide-range of career opportunities it offers
- Continue to acquire awareness of books available for children and young adults
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Project Outcomes
I wrote press releases and other media communication for many of Holt's upcoming fall titles. I created a discussion guide for Emmy and the Home for Troubled Girls (Lynne Jonell) that will be featured on the Holt BYR website. I assisted in the preparations for BEA and ALA Annual Conference. Finally, I worked with other Holt departments such as Editorial and Promotions.
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| "Emmy and the Home for Troubled Girls" jacket |
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ACCESSIBILITY
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