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Home > Faculty Research > Faculty Research Seminars
SI Faculty Research Seminars
| Title: |
Faculty Research Seminar Series:
"Social Comparisons and Contributions to Online Communities:
A Field Experiment on MovieLens" |
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Time: |
1:00 PM-2:00 PM
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Date: |
Wed, October 29, 2008 |
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Location: |
Atkins Conference Room, 1202 SI North |
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Speakers: |
Yan Chen |
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Description: |
All are invited to hear Professor Yan Chen of the School of Information. She says that with the increasing popularity of the Internet, information technology is changing the way we interact, entertain, communicate, and consume. In online communities, groups of people meet to
share information, discuss mutual interests, play games and carry out business. Users of communities such as SourceForge and Wikipedia contribute information goods, which are typically shared as public goods. However, despite the popularity of online communities, many such communities fail due to nonparticipation and under-contribution. A key challenge to the online community designer is to motivate the peripheral participants to become active
contributors, and the core participants to sustain and improve their contributions.
Chen will explore how a designer might be able to motivate users to contribute contents to an online community by using personalized social information. The idea that social information might affect behavior is theorized in both social psychology and economics. To promote in-depth intellectual engagement during the seminar, guests are encouraged to read Chen's paper in advance. Contact JoAnne Kerr
( jmkerr@umich.edu ) to obtain a copy.
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Sponsor: |
School of Information |
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Contact: |
JoAnne Kerr |
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E-Mail: |
jmkerr@umich.edu |
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