Latif is a General Partner at M13, a venture capital firm focused on early-stage consumer technology companies. Prior to M13, Latif was a Managing Director at Virgin Group, where he was responsible for both managing the Virgin portfolio as well direct venture investments in the Americas. Over his career Latif has made direct private investments in Ring (acq. by AMZN), Square (NYSE: SQ), Slack (NYSE: WORK) and Virgin Galactic (NYSE: SPCE).
Before Virgin, Latif worked at IAC where he focused on corporate and business development for Ticketmaster, their biggest operating company at the time. He began his career in the investment banking division at Bear Stearns where he focused on financial services, healthcare and media.
Latif holds an MBA from Columbia University and a BBA from the University of Michigan.