Ice cream social with Ben & Jerry's Jeff Furman
Location: Rackham Auditorium, 915 E. Washington
Running a Company with a Social Justice Mission Ain't Easy
Friday, March 28, 2 pm
Chairman of the Board of Directors of Ben & Jerry's Ice Cream, Jeff Furman will describe the early days of the company in the 1980s and explain how a desire to give away ice cream and hold fun community celebrations evolved into a dynamic social mission, with actions that propelled Ben & Jerry's into being a leader in the field of socially responsible business.
The challenges and struggles of combining profit with a social justice purpose led to exciting growth opportunities as well as a clash of cultures and ultimately, to the sale of the company 13 years ago to Unilever, one of the world's biggest corporations.