Faculty Talk: Samuel Hardman Taylor
Ehrlicher Room, 3100 North Quad
Turning Bystanders into Upstanders; Cyberbullying Prevention in Social Media
Nearly 40% of Americans are victims of cyberbullying and other forms of online harassment. Although the majority of Americans think that cyberbullying is a public health concern, most people who witness cyberbullying do nothing. This talk explores this paradox of bystander apathy to cyberbullying. Drawing from theories of bystander behavior and research on regulating online behavior, Samuel Hardman Taylor will present a series of experiments on cyberbullying that explain why bystanders do not intervene and how to nudge bystanders toward intervention. In addition, this talk will introduce a new social media analytics platform that bridges between controlled lab experiments and field experiments using big data. These studies contribute to theoretical explanations of bystander behavior online and suggests ways to reimagine the design of social media to reduce cyberbullying and promote prosocial behaviors online.
Lunch will be served at 11:45am.