ESC Talk: André Brock

Thu, 01/23/2020 - 12:00pm to 1:00pm

Ehrlicher Room, 3100 North Quad

On Black Technoculture

Where does Blackness manifest In the ideology of Western technoculture? Technoculture is the American mythos (Dinerstein 2006) and ideology; a belief system powering the coercive, political, and carceral relations between culture and technology. Once enslaved, historically disenfranchised, never deemed literate, Blackness is understood as the object of Western technical and civilizational practices.    
This presentation is a critical intervention for internet research and science and technology studies (STS), reorienting Western technoculture's practices of “race-as-technology” (Chun 2009) to visualize Blackness as technological subjects rather than as “things”. Hence, Black technoculture.
Utilizing critical technocultural discourse analysis (Brock 2018), Afro-optimism, and libidinal economic theory, this presentation employs Black Twitter as an exemplar of Black cyberculture: digital practice and artifacts informed by a Black aesthetic.

Speaker Bio:

André Brock is an associate professor of media studies at Georgia Tech. His scholarship examines racial representations in videogames, black women and weblogs, whiteness, blackness, and digital technoculture, as well as innovative and groundbreaking research on Black Twitter. His forthcoming book, titled Distributed Blackness: African American Cybercultures, will be published with NYU Press in February 2020, offering an innovative approach to understanding Black everyday lives mediated by digital technologies.
Professor Brock will also serve as a panelist for ESC PLAN, the launch event for the Center for Ethics, Society and Computing on January 24.