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University of Michigan School of Information


UX Lab

UX Lab

Proposal open date: Clients accepted on a rolling basis
Proposal close date: Clients accepted on a rolling basis
Project timeline: Flexible based on client needs and agreed upon consultation work
Project duration: Flexible based on client needs and agreed upon consultation work

UX Lab Website


UX Lab (UXL) is a free user-centered consultancy at the University of Michigan, Ann Arbor where our U-M consultants help serve startups and entrepreneurs in the state of Michigan. Our user-centered services improve the design, functionality and experience of our clients’ products or services, ultimately helping them reach their business goals. With our help, clients learn the process of fully understanding a problem rather than simply looking for a solution, allowing them to gain a unique market advantage over their competition and build a loyal customer base.


  • Deliverables will vary by project and be based on the client needs and project scope. UX Lab students provide advice and support to entrepreneurs in the following areas: 
    • Customer research: UX Lab advises on UX research practices to help you understand your customers, including:
      • Customer discovery
      • Survey design
      • Product and prototype evaluations 
    • Digital Design: UX Lab provides expert feedback on user interfaces (UI) and product design for:
      • Accessibility evaluations
      • Wireframing
      • Paper and digital prototypes
      • Design Thinking framework
      • Website and App audits
    • Workshops and Trainings: UX Lab provides personalized UX workshops and hands-on training for groups; past workshops include:
      • Building User Research into Your Business Model
      • Storyboarding for Customer Success
      • User Interviews Q+A

Client Requirements 

  • Level of engagement for course/program 
    • Attend scheduled consulting session(s)
    • Complete project evaluation
  • Special requirements for the course/program 
    • Provide materials requested by consultants, preferably ahead of the session so consultants can prepare

Additional Details

  • UX Lab works with clients on an as needed basis, with no specific requirement or duration for engagement. Interested clients can sign up for a free 30 minute appointment at Clients can sign up for recurring appointments when it suits their schedule.

Project Examples

Client Testimonials

  • "The biggest benefit of working with UX Lab is they gave us pointed recommendations from an outside perspective. They were able to catch things we were ultimately blind to since we were working on our site every single day. They also helped us logically think through our steps to get started and asked us useful questions from the customer's perspective."
    • Shivani Kothari Ross MBA ‘21 Co-founder, Salud
  • “UX Lab completely exceeded my expectations! They were thorough, energizing, and thoughtful in ways that floored me. As a result of our engagement we got valuable feedback from our customers that changed the direction of our business and we created a new game plan for our mobile application, which should further enhance our overarching strategy. I'm grateful to the team and I'm already looking forward to the next time I'm fortunate enough to work with them!”
    • Kwaku Osei CEO, Farmacy Food

Contact us

Engaged Learning Office | [email protected] | (734) 763-1251

Please complete this form to submit a project proposal for one of our client-based courses or other programs, or to receive information about these opportunities throughout the year.