425 - Introduction to User Modeling
Introduction to User Modeling --- This course provides an integrated overview of techniques to model user behavior from economic theory, behavioral economics and computer science. The rational model of consumer choice is concise and provides a useful benchmark. Behavioral economics discusses under which conditions the rational model holds. As economic activity has moved online, "big data" sets have become available to analysts. In addition to theories, students learn the special empirical challenges when analyzing such large-scale online datasets.