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467 - UX Research at Scale

UX Research at Scale --- This course provides a framework for developing and executing research programming to understand user needs and evaluate products and services in enterprise settings. Qualitative and quantitative research strategies and methodologies in common use will be covered, including remote unmoderated research, analysis of experience analytics, A/B testing, and advanced survey methods, among others.
Credit Hours 4

Prerequisites

Advisory:
  • SI 388 and 422