534 - Theories of Social Influence
This course introduces the major theories of social influence in psychology and economics so that you may become a better decision architect and an effective leader. In this course we will learn why and under the conditions in individual's thoughts and actions can be influenced by those around them. We will touch on related theoretical ground in economics and in psychology but focus heavily on the empirical findings and how they can be applied to design and management tasks. The primary goal of this course is to realize a detailed picture of the traditional and contemporary thinking on this topic as it is addressed in economics and in social psychology and to have you applying the tools of influence from day one.