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University of Michigan School of Information


686 - User-Generated Content

This half-semester course analyzes the motivation and incentives for user-generated content. We use social science theories as guidance to study the current incentive structures of online Q&A, microfinance, P2P file sharing, open source, social bookmarking and health information exchange sites,
as well as potential new design features that could improve the quantity and quality of the contents.
After completing this course you will be able to:
(1) have a broad understanding of situations where it may be valuable to explicitly consider individual incentives when engineering systems;
(2) recognize the class of mechanism that would be appropriate to particular real-world settings involving user-generated content; and
(3) identify the key design considerations in adapting such mechanisms to particular online communities.

Credit Hours 1.5


  • SI 563 or permission of instructor