A day without a search engine: An experimental study of online and offline searches
People search for information on a daily basis and for various purposes: for help with job-related tasks or schoolwork, to gather information for making purchasing decisions, or just for fun. Searching is the second most common online activity after email.
Given the popularity of online searching, the question arises as to how much time people save by using search engines for their information needs, and the extent to which online search affects search experiences and outcomes. Using a random sample of queries from a major search engine and a sample of reference questions from the Internet Public Library (IPL), this project conducted a real-effort experiment to compare online and offline search experiences and outcomes.
Start date: 10/1/2010
End date: 9/30/2013
Collaborative Research: School Choice and College Admissions: Theory and Experiments, National Science Foundation: $233,467
An Experimental Study of Strategic Complementarity, Asynchronicity and Mechanism Design, National Science Foundation: $200,730
The National Science Foundation is an independent federal agency created by Congress in 1950 "to promote the progress of science; to advance the national health, prosperity, and welfare; to secure the national defense…"
This project also received support from a Google Research Award, which is a one-year award structured as unrestricted gifts to universities to support the work of world-class full-time faculty members at top universities around the world.