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University of Michigan School of Information

Summer internship spotlights campaign

A phone's home screen with a text message from Lily reading "Guess where my internship search landed me this summer? Radio Flyer!" and a group photo of people jumping in front of a Radio Flyer wagon
The creative campaign featured Instagram stories in the style of iMessage threads.
A text message thread with a contact photo for Lily and a back-and-forth conversation about her role as an intern. She sends a photo of Radio Flyer designs throughout the decades, all displayed on a wall
A text message thread with Lily, featuring her commentary on Radio Flyer designs and two photos, one of a giant Radio Flyer wagon and another of Radio Flyer swag
A slide that says "Your turn intern!" with MUMSI throwing up a peace sign and a link to submit a form to be featured
Lily Steinmetz posing with a chalkboard that says "First day as an intern flyer" and a graphic overlay that reads "Summer intern spotlight"
Grid posts took followers behind the scenes at Radio Flyer, as Lily Steinmetz described her internship highlights.
Lily Steinmetz posing with the Radio Flyer logo and a quote box that reads "This summer I have been working on play testing products with kids and interviewing families to get insights on new product ideas"
A group jumping in front of a giant Radio Flyer wagon with a quote box that reads "Driving around with my boss doing home visits to watch kids and families test out products has been my favorite experience"
Lily Steinmetz seated in front of a bright red vehicle with a quote box that reads "UMSI helped me prepare for this internship with skills gained in SI 350 Internship Experience and Seminar in Practical Engagement and SI 478 UX Research at Scale"