James Rampton

Research Areas

Biography

James Rampton is a Lecturer III at the University of Michigan School of Information, where he teaches undergraduate and graduate courses in UX design, interaction design, and automotive UX. His teaching and research interests focus on human-computer interaction, automotive and transportation experiences, autonomous vehicles, and the emerging role of AI and generative AI in UX design. Before joining the University of Michigan, James spent five years at General Motors as a Lead Product Designer, where he helped shape the user experience of production vehicles including the Cadillac LYRIQ and Chevrolet Equinox EV. He also brings experience from MRM//McCann and a broader career in professional UX and product design, connecting industry practice with design education. At Michigan, James is particularly focused on developing the next generation of UX designers through hands-on, industry-connected education and advancing the field of automotive UX.