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Automotive UX

The study of automotive UX (User Experience) focuses on enhancing the design and interaction elements of in-vehicle systems to optimize overall user satisfaction, safety and efficiency in the human-machine interface within automotive environments.

A photo of Kara Swisher and Mary Barra sitting on the stage, with Andrea Forte standing behind a podium

Award-winning journalist Kara Swisher visits U-M to talk misinformation, need for tech regulation

03/21/2024

Swisher’s new memoir offers an insider’s perspective on the tech world. She was joined in conversation by General Motors CEO Mary Barra at an event co-sponsored by UMSI.

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