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University of Michigan School of Information


Career outcomes

The BSI curriculum gives students the skills and experiences that are in high demand with employers. Students work closely with our Career Development Office (CDO)’s comprehensive one-on-one services to identify career development goals and put a strategic plan in place to achieve them. BSI graduates work with leading companies in the information field and receive strong preparation for their careers through outstanding internships. With 97% of graduates employed in their field of choice with an average starting salary of $88,000, we have some strong career outcomes to share:

View the 2023 BSI Employment Report.

Our graduates enjoy their new positions as well: 96% report high job satisfaction.

Below are examples of careers BSI graduates successfully pursue each year; they show what the field of information is all about for undergraduates. The job descriptions highlighted below are frequent outcomes in the BSI program, but many others are possible and can be explored with our Career Development Office.

Data analyst

Every business collects data, whether it's sales figures, market research, logistics or transportation costs. A data analyst's job is to take that data and use it to help companies make better business decisions. As a data analyst, you will develop analysis and reporting capabilities, importing, transforming and modeling data so that they can be understood by a variety of audiences.

User experience (UX) researcher

UX researchers provide a deep understanding and insight into user behavior, needs and motivations through conducting user and task analyses. As a researcher, you will offer feedback in all phases of the design process, from project conception to development, identifying opportunities to improve user experience.

IT analyst

An IT analyst, also called a systems analyst, designs and implements information systems that optimize organizational efficiency. The IT analyst develops a system that satisfies both management and users in the most cost-effective and efficient way possible, ensuring that the system is error-free.

Product manager

With a role that blends UX, technology and business, a product manager defines the very essence of a product, designs solutions to customer problems and collaborates with everyone involved. Product managers develop products by conducting market research, generating product requirements, determining specifications and production timetables, and developing marketing strategies.

Business analyst

The business analyst's primary objective is helping businesses implement technology solutions in a cost-effective way. This role can include evaluating business processes, anticipating requirements, uncovering areas for improvement, and developing and implementing solutions. Effectively communicating clearly with stakeholders, facilitators and partners is another important aspect of being a business analyst.

Digital media coordinator

Digital media coordinators generate and manage digital information, including blogs, social media and websites for a company. Successful digital media coordinators maintain a current knowledge of industry-specific technologies, are proficient in digital and publishing software, and have a strong eye for design and webpage layouts.


Consultants provide support to companies in many ways, but BSI students most often hold roles as digital consultants. As a digital consultant, you can help a company or client plan how and where their business should exist digitally and prepare digital strategies. Digital consultants can guide clients to help their brand reach customers through search engine optimization, marketing/advertising, web design, social media strategies and exploring evolving digital platforms.

User experience (UX) designer

This multifaceted role drives the development and communication of the user design process for a given project. UX designers create successful user experiences through research, feedback, analysis, testing and best design practices.