Can a gadget curb bedtime scrolling?
Tuesday, 11/10/2026
By Noor HindiBrick Night, a new device, uses Bluetooth to automatically block selected apps when users enter their bedroom.
University of Michigan School of Information professor Eytan Adar told Inc. that the $129 device could be helpful for some people.
“The more expensive the intervention, the more self-selection there is. You really need to be committed to the idea to spend the money and configure it,” he says. “People who buy it may also be the people who are serious about wanting to change their habits. They might feel bad about turning it off because they’ve spent money on it.”
Read “Brick Is Betting a New $129 Gadget Can Stop Bedtime Scrolling” at Inc.
Eytan Adar is an expert in human-computer interaction. He studies how people consume information online over time.