Lampe: YouTube content creators have “very little power”

To the aggravation of content creators, YouTube recently updated its profanity guidelines to make the platform more suitable for advertisers. 

An article by Forbes discusses the changes, how they impact content creators and what it means for the platform’s future. 

"For this specific case, YouTube understands that profanity can hurt ad sales," Lampe says. "While they likely want creators to be expressive, their business is to sell ads. Therefore they are putting in big disincentives for creation that uses profanity. They outright block some other types of creator content, like adult content."

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Read “WTF — YouTube has modified profanity rules” on Forbes. 

Learn more about professor of information and associate dean for academic affairs Cliff Lampe’s research interests and publications by visiting his faculty profile.