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University of Michigan School of Information

Abraham Mhaidli

Abraham Mhaidli

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A pixelated woman wearing a VR headset
XR advertising could be a consumer threat if left unchecked

University of Michigan researchers studied the possible ways advertisers could manipulate the public using extended reality.

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And iphone showing advertisements on the screen
Advertising in apps: Decisions behind those targeted, sometimes invasive ads we see

A new study shows that app creators are not making decisions about which ads are attached to their apps, but they are picking which ad networks are used. 

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