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University of Michigan School of Information


Peter Morville

A headshot of Peter Morville

Peter Morville is a pioneer of the fields of information architecture and user experience. His bestselling books include Information Architecture for the World Wide Web (with Louis Rosenfeld, MILS ’90), Intertwingled, Search Patterns, and Ambient Findability

He is the founder and president of Semantic Studios (2001-present). He is co-founder and past-president of IA Institute and was the CEO of Argus Associates, which he co-founded in 1994 with fellow UMSI alumnus Lou Rosenfeld and former UMSI assistant professor Joseph Janes. Argus Associates was one of the first consulting firms in the nascent field of information architecture. 

Morville advises such clients as AT&T, Cisco, Harvard, IBM, the Library of Congress, Macy’s, the National Cancer Institute and Vodafone. He has delivered conference keynotes and workshops in North America, South America, Europe, Asia and Australia. His work has been covered by Business Week, NPR, The Economist, The Washington Post and The Wall Street Journal. His latest book is Planning for Everything. Peter lives in Virginia with his wife and two daughters, and blogs at

UMSI Alumni Achievement Award 2008; UMSI Entrepreneurial and Innovation award 2016.